Christi Scruggs

We Bought Our Ticket

I spent my 13th summer with cousins in Cincinnati. It was my first time away from home and a great adventure. Also, my hometown, Corinth, Mississippi, was revamping its youth sports programs, and there was no baseball to keep me home that summer.

What People Want

Twenty years ago, as electric cooperatives formed a national cooperative branding initiative that is now Touchstone Energy, extensive surveys and studies were performed to gauge people’s perceptions and values of electric service. I was surprised people assigned so little intrinsic value to a brand of electricity. The surveys indicated the only other product people associated so little value to product brand was common table salt (I always buy Morton’s, but I don’t know why).

Griddy Power

This article was written the week after the failure of the Texas electric grid. Millions of customers had no power for days in freezing temperatures, and many that had power during the outage are now receiving power bills for thousands of dollars.

Apocalypse Never

This month I offer a different format. None of this article is my content or opinion. The article is entirely composed of quotes from President Biden; Senate Majority Leader Chuck Schumer; and Michael Shellenberger, a self-proclaimed environmental activist. President Biden and Senate Majority Leader Schumer should be familiar to you. Michael Shellenberger has been a …

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Sally Heroes

Two years ago, Hurricane Michael struck the northwest Florida coast near Panama City. The destruction was so complete I thought it would be months before basic electric, water or sewer services would be restored. I wondered if the area would ever be the same.

Time Chooses

My childhood views on civil rights were framed by growing up in north Mississippi in the 1960s. My earliest memories of civil rights involve the Ole Miss race riots in 1962, Medgar Evers’ murder in 1962 and the murders of three civil rights activists during the Freedom Summer of 1964. As I matured, my views matured, as I read more about both sides of the issues. However, I am ashamed that I knew so little about John Lewis until he died in July.

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