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CEO Column

What People Want

Twenty years ago, as electric cooperatives formed a national cooperative branding initiative that is now Touchstone Energy, extensive surveys and studies were performed to gauge people’s perceptions and values of electric service. I was surprised people assigned so little intrinsic value to a brand of electricity. The surveys indicated the only other product people associated so little value to product brand was common table salt (I always buy Morton’s, but I don’t know why).
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  • Powerlines Newsletter | May 2021

  • Powerlines Newsletter | April 2021

  • Powerlines Newsletter | March 2021

  • Powerlines Newsletter | February 2021

  • Powerlines Newsletter | January 2021

  • Powerlines Newsletter | December 2020

  • Powerlines Newsletter | November 2020

  • Powerlines Newsletter | October 2020

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  • Powerlines Newsletter | July 2020

  • Powerlines Newsletter | June 2020

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